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TRaINING ACADEMY

The Elite Sports Atlanta (ESA) Training Academy is a leader in the marketplace committed to providing award-winning athletic training, career and professional development for youth, young adults and professionals participating in our programs. We offer a complete array of highly curated and personalized programs, Basketball Training, Sports Marketing, Public Relations, Tools and Skills Development essential for long-term financial and personal growth. ESA’s intense training programs and camps augment the development and growth of athletes heading to college and moving on to professional caliber players and beyond.

A misconception in sports industry training is that athletes get in shape just by playing or taking part in their chosen sport. However, experience has taught us that those athletes desiring to achieve an elite level of proficiency and consistent improvement, participate in the kind of continuous and rigorous training and conditioning programs offered by ESA. We go beyond rote memorization and recital as we understand the importance of an athlete’s full recognition and understanding of how to maximize their skill development, effectively incorporate new learning and, more importantly, enhancement of their unique performance levels.

ESA’s athletic training is a complete and intense immersion program which incorporates gymnastics, yoga, modern dance, and other proven high-impact technical building components. Every prospective athlete requires training that teaches them balance on their toes to improve foot quickness, celerity, jumping ability, perambulation and legwork. Our training program strengthens toes, ankles, and knees, as well as increases the body’s flexibility and coordination. This aspect of training helps to propel an athlete above the average player in their sport.

In addition to sports training, ESA infuses entrepreneurship as a segment of our training platform to prepare our athletes for life beyond sports. We offer career-building skills that prepare our participants to leave the program with the confidence needed to pursue their future endeavors. We offer several specialties in our entrepreneurship program along with classes that teach proper behavior for public engagement, public speaking; academic enrichment and support, as well as specially designed financial education and money management courses developed in partnership with our banking stakeholders.

With ESA Training Academy’s continued growth, we are constantly expanding the quality, scope and range of services that we offer. Our top priority is to be the go-to provider for athletes seeking perfection at an elite level of performance. We strive to maintain a 100% participation rate of all athletes enrolled. The highest marker of our success is the fact that to date every athlete that has entered and completed our program has received a college scholarship. This speaks volumes to our work and is a testament to the value we bring to the students, clients and the communities we serve.

The primary focus of our program is education, building self-esteem and providing our athletes with the necessary tools, skills and thought processes needed to be successful in meeting the challenges of today's competitive environment. Over twenty years of analyses of both the game of basketball and the sports industry itself, has given CEO and Founder, Coach Tony Lenard the insight and strategies needed to conceive and develop this specially designed business and training model. Coach Lenard has formulated a management team of highly capable trainers and support staff consisting of educators, marketing planners, logistics, IT professionals and paraprofessionals. What separates the Elite Sports team from others is not only their knowledge and experience but a demonstrated track record that highlights success and a commitment to values and excellence. 

The Elite Sports Atlanta (ESA) Training Academy is a leader in the marketplace committed to providing award-winning athletic training, career and professional development for youth, young adults and professionals participating in our programs. We offer a complete array of highly curated and personalized programs, Basketball Training, Sports Marketing, Public Relations, Tools and Skills Development essential for long-term financial and personal growth. ESA’s intense training programs and camps augment the development and growth of athletes heading to college and moving on to professional caliber players and beyond.

A misconception in sports industry training is that athletes get in shape just by playing or taking part in their chosen sport. However, experience has taught us that those athletes desiring to achieve an elite level of proficiency and consistent improvement, participate in the kind of continuous and rigorous training and conditioning programs offered by ESA. We go beyond rote memorization and recital as we understand the importance of an athlete’s full recognition and understanding of how to maximize their skill development, effectively incorporate new learning and, more importantly, enhancement of their unique performance levels.

ESA’s athletic training is a complete and intense immersion program which incorporates gymnastics, yoga, modern dance, and other proven high-impact technical building components. Every prospective athlete requires training that teaches them balance on their toes to improve foot quickness, celerity, jumping ability, perambulation and legwork. Our training program strengthens toes, ankles, and knees, as well as increases the body’s flexibility and coordination. This aspect of training helps to propel an athlete above the average player in their sport.

In addition to sports training, ESA infuses entrepreneurship as a segment of our training platform to prepare our athletes for life beyond sports. We offer career-building skills that prepare our participants to leave the program with the confidence needed to pursue their future endeavors. We offer several specialties in our entrepreneurship program along with classes that teach proper behavior for public engagement, public speaking; academic enrichment and support, as well as specially designed financial education and money management courses developed in partnership with our banking stakeholders.

With ESA Training Academy’s continued growth, we are constantly expanding the quality, scope and range of services that we offer. Our top priority is to be the go-to provider for athletes seeking perfection at an elite level of performance. We strive to maintain a 100% participation rate of all athletes enrolled. The highest marker of our success is the fact that to date every athlete that has entered and completed our program has received a college scholarship. This speaks volumes to our work and is a testament to the value we bring to the students, clients and the communities we serve.

The primary focus of our program is education, building self-esteem and providing our athletes with the necessary tools, skills and thought processes needed to be successful in meeting the challenges of today's competitive environment. Over twenty years of analyses of both the game of basketball and the sports industry itself, has given CEO and Founder, Coach Tony Lenard the insight and strategies needed to conceive and develop this specially designed business and training model. Coach Lenard has formulated a management team of highly capable trainers and support staff consisting of educators, marketing planners, logistics, IT professionals and paraprofessionals. What separates the Elite Sports team from others is not only their knowledge and experience but a demonstrated track record that highlights success and a commitment to values and excellence. 

ACADEMY TRAINING COACHES

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Tony Lenard   

     

​Tony Lenard, better known as Coach T, has attained over 25 years of professional basketball coaching and training experience. He has coached at the professional, collegiate and high school levels. His varying roles have included being a basketball coach, scout, motivational speaker, friend, confidant, and counselor to mention a few. The wealth of knowledge and experience that Coach T has gained over the years has led to a number of accomplishments such as Winning the Drew Sumer League Championship in 2005-2006 as Head Coach of “Nova Stars” in Los Angeles, CA; Winning the Regional Championship at Frederick Douglas High School in 2006-2007 in Atlanta, GA; Head Coach and President of Operations in 2004-2005 for “Atlanta Vision” ABA Basketball team and much more. Coach T has scouted and trained players for NBA Team agents for over 20 years. The following Collegiate and NBA players have trained under Coach T.

 

  • Dorell Wright, L. A. Clippers

  • Anthony Randolph, Denver Nuggets

  • Asauhn Tatum of Auburn University

  • Brian Weathers, University of California

  • James Head, LA Clippers

  • Anthony “Pig” Miller, Atlanta Hawks

Although Coach T is very proud of his accomplishments and accolades, he is most proud of being the founder and president of Elite Sports Atlanta (ESA) which was incorporated in 2008 as a for-profit corporation. ESA is an athletic training and event company that partners with athletic management and representation firms to prepare youths for the next level after high school. ESA is the parent company of Elite Dreams Foundation (EDF), a non-profit organization. ESA and EDF has allowed Coach T to pursue his goal and support his passion of getting youth off the streets by exposing them to programs that will help build their confidence, enhance their athletic skills, and assist them in pursuing and reaching their dreams. With ESA, Coach T has been instrumental in helping athletes to attain their dreams by sending over 100 players to college. Coach T will continue to market and train athletes through the programs offered by ESA one community at a time striving for every athlete coming through ESA to obtain a college scholarship.

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S. NICO Holloway   

     

S. Nico Holloway is a native of Dekalb County Ga., where he attended Tucker High School. He was named to the Dekalb County team of the year in "92" and gained All-State honors. He began his collegiate career at Dekalb Junior College and won the "92-93" GA. Junior College Championship before signing with Morris Brown College. He graduated from Morris Brown College with a degree in Education.

S. Nico Holloway has over 20 years’ experience at the professional, collegiate and grade school level as player and coach. Holloway served as Asst. Coach and Director of basketball operations for Clark Atlanta University from 2013-2016. His duties were player development, floor coaching, game organization as well as handling team travel and community linkages. He served one year as Head Coach of Red Miners Kayl (Luxembourg) National 3 team in Europe. Holloway also played professionally in the Euro-League in the countries, Luxembourg, Germany and the Netherlands. Holloway served two years as Asst. Coach at Lithonia High in Dekalb County GA. and as Asst. Director for Action Sports Academy AAU program.

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WILLIE ANDERSON      

     

Willie Anderson better known as “Anderson” began his basketball career playing in High School in East Atlanta, GA. This led to his playing basketball at the University of Georgia. Because of Willie’s talent on the court, he was selected as the 10th pick in the first round of the 1988 NBA Draft by the San Antonio Spurs. During the summer of 1988 before beginning his NBA career, Anderson participated in the Summer Olympics, where he played alongside future NBA players Hersey Hawkins, Stacey Augmon, Dan Majerle, Mitch Richmond, Charles Smith, and future Spurs teammate, David Robinson.

As a rookie with the Spurs, Anderson was named to the NBA All-Rookie team. Anderson tenure with the Spurs was from 1988-95. He then played with the Toronto Raptors from 1995-96; the New York Knicks in 1996 and the Miami Heat from 1996-97. Anderson played a total of nine years in the NBA averaging 12.2 points, 3.8 rebounds and 3.8 assists per game.

Because of the love of the game, Anderson’s career continued after leaving the NBA. He played
overseas, starting with Olympiakos Piraeus in Greece in 1997 and later for AEK Athens. Anderson’s playing with AEK Athens led to the Euroeague 1998 finals. The next season, Anderson signed with Maccabi Tel Aviv in the 1998/99 season, however he was waived at the beginning of the season. Anderson decided that he would retire after this and did. It should be noted that basketball is not only loved by Anderson, but his family too as he is the older brother of former NBA player Shandon Anderson, and father of former University of Tennessee at Chattanooga Lady Mocs player, Alex Anderson.

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DERRICK SPEAR            

     

Derrick Spear graduated from Frederick Douglas High School in Atlanta, GA where during his Senior year, he was named to the All-State and AllRegion team. Derrick was also selected during this time as the MVP. Derrick attended St Johns River State College during his Freshman year where he appeared in 25 games. Derrick averaged 13.6 points per game and 3.8 rebounds per game. He scored a career high of 28 points while at St Johns River State College in two different games.

Derrick attended Alabama Southern Community College during his sophomore year appearing in 20 games where he averaged 9.6 points per game while shooting 4 per cent from the field. His season high of 21 points and 9 assists was scored against Shelton State Community College. Derrick attended FT Valley College during 2014-2015 where he appeared in 25 games and averaged 16 points per game with four assists.

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